The Transfer Playbook

You’ll get simple, proven ways to improve the likelihood learning impacts performance. Through networking, real use cases, evidence‑based best practice, and tools like Knowly, participants learn how to encourage real behavior change. They leave with a practical roadmap they can use right away.  Sign up today!

Presenters include:

• Jacey Beukelman, Farm Bureau Financial Services

• Michel Westher and Julia Pohjohnen, Knowly

• Dan Topf and Amy Boyce, Topf Business Learning

What if your training delivered more measurable results — consistently? 

Many organizations invest heavily in learning, only to see limited application back on the job.

Common barriers include: 

• Lack of leadership support 

• Training that isn’t connected to real-world work 

• Tools and systems that don’t support learners after training 

• Competing priorities and time pressures 

• Cultures not yet equipped to sustain behavior change 

If that sounds familiar, you’re not alone — and there are proven ways to close the learning-transfer gap. 

What You’ll Gain:

A practical framework for learning transfer 

We’ll break down proven models and approaches that help learning stick beyond the classroom. 

A real-world client case and testimonial — Farm Bureau Financial Services 

Hear directly from a Farm Bureau about how mapping the learning journey and reinforcing new behaviors created clearer accountability, stronger application on the job, and measurable performance impact. 

An inside look at Knowly — our learning-activation partner 

A Knowly subject-matter expert will demonstrate how their research-based platform supports reinforcement, behavior change, and habit formation — helping organizations extend learning into action and make better use of the tools they already have. 

Live Q&A and problem-solving 

Bring your current challenges and leave with ideas, options, and next-step strategies tailored to your context. 

Why This Matters 

Training alone doesn’t guarantee results. Organizations that succeed treat development as a supported learning journey — one reinforced by managers, systems, and intentional follow-through. 

This session will give you practical methods and tools you can start applying right away.